Interview with Matt Clark from the Johannesburg Sales & Automation company – Virtual Edge on Social Entrepreneurship and Opportunities for South African Entrepreneurs
Matt: Hello and welcome. My name is Matt Clark, and I’m an entrepreneur and business owner based out of Johannesburg, South Africa. I specialize in the field of sales and marketing automation, and because of the work I do I’m very lucky. I get to speak to entrepreneurs and deal with entrepreneurs and business owners from across the world. The wonderful thing about this is that I can be based from absolutely anywhere and connect with people and make money in different currencies. It doesn’t matter where I’m based. It’s very exciting.
My particular set of skills, came from door-to-door sales industry where I was … Sold out of the UK and South Africa; where influence, connection, and strong sales processes are actually the name of the game. I actually found my passion in teaching other people how to become successful while running my own company. My first company I started at the age of twenty three was in the telecoms industry, and because of the strong sales process, we were able to grow that company by a hundred percent per year for four years running. We were doing about ten million dollars in revenue after four years.
It was the fastest growing in the industry. We actually changed the way that the business worked, and the industry worked because of our different processes. Having strong sales processes and systems to [manage 00:01:24] and make a business is the absolute foundation to successfully growing a company. What I’ve done is I’ve transferred these skills into many different industries. We’ve experienced the results time and time again.
I’ve authored two books. I’ve worked with a wide range of people including MIA Samsung here, locally in South Africa, Loral Langemeire and Peter Sage. I’ve done some work with the wonderful person I’m about to introduce you to today, Nicola Grace. Today we’re going to be talking to Nicola Grace who’s the mission mentor. She is from New Zealand. She lives in Australia, and travels the world as a motivational speaker or educator talking about social entrepreneurship; and changing the way we think and what we do, so together we can create a better world.
She was recently featured in the bestselling book, Motivational Speakers in America as a leading edge speaker in social entrepreneurship. She’s a seven times best-selling author herself. Her latest book is, “Mission Mojo. The Five Steps to Clarify and Monetize You Mission, Your [inaudible 00:02:35] For Social Entrepreneurs.” Her expert insights appear in international bestseller, “Ready, Aim, Activate,” along with other world consciousness visionaries, including Deepak Chopra.
Nicola is also an award winning strategist having received the award in 2008 for saving a billion dollar industry from hostile government legislation, a fete that made history in her home country, New Zealand; eventually catapulted her onto the worldwide stage as the mission mentor. Of course it hasn’t always been that easy for Nicola as she had to fight her way back from two different types of cancer. Now she teaches people who want to become change makers, social entrepreneurs [inaudible 00:03:20] of transformational educators and coaches.
How to clarify your life’s mission and monetize it so you can make a bigger impact and the money you deserve. Welcome to the show Nicola.
Thanks so much Matt. That was great. I didn’t know that about you and your background. I knew some of it, that’s really snazzy!
There’s some really fun stuff. I don’t like to advertise it too much. I prefer to focus on what are we doing now, and how can we help people right now in this day and age? Going back to door-to door sales, it’s not something that a lot of people love doing. In fact, it’s a very small percentage of people that actually liked doing that sort of thing. For me it was a way … Everything I’ve learnt in that, I like to bring out and help my clients get the results that they want.
Thank you for being on the show. Let’s jump into it. I want to know some things about you. You and I have been working together for a while. I’ve learnt quite a lot about your business. Let’s talk about your message. How did you get to be talking about this topic of social entrepreneurship?
Nicola: Great question. I really started talking about it long before the term was even called. I started talking about change makers, using business for good and, social business before they were even terms you could find on Google. It really came out of the time when I put a mission strategy together for the Natural Health Industry of New Zealand as you said in the beginning. That strategy helped them defeat hostile government legislation. Before I came on board with that, they had fought for seven years to no avail, and the legislation was about to pass. When I came on board with my strategy, within six months we defeated it.
That was really where everything started coming together for me. I’ve always been an educator. I’ve always been into transformation and making the world a better place, and representing the underdog. Making sure that government don’t intrude on our rights and infringe on people’s human rights, very active in that area. Everything came together for me in that particular mission. Everybody was telling me, “You’re a woman on a mission. This is your mission. You were the one that was born to do this.”
When we were successful my brother said to me, “Hey you need to find out what were the winning pieces of what it was that you did, and then start teaching people how to do that, and apply that to your business.” That’s where I took all of the different principles and the strategies that I use to overcome odds to create funding and all that. I stared applying it in social enterprise because that’s what my passion is. That’s what my joy is. I believe that in order to advance humanity we have to bring everybody with us. I’m always looking at all those kind of projects, and businesses that are looking at advancing humanity, saving the environment and all that. Then step by step—
All of a sudden.
Sorry, keep going on.
Matt: I was going to say, on that topic there you’re talking about if you want to change the world you can’t do it alone. You have to do it with other people, and you have to bring people with you. We have an African proverb it’s quite well known, “If you want to go fast, go solo, if you want to go far, go together.”
Nicola: Beautiful. Love it. It’s a team thing. Together everybody achieves more. I love that. That’s a great proverb. Out of that, moving together with everybody that I was doing work with in social enterprise, I then felt like the greatest impact that I was going to be able to make would be to help the transformation leaders; the emerging leaders, the coaches, the change making messengers and those entrepreneurs that wanted to go into a model where they’re using business as a method of making changes in the world. Making changes in peoples’ lives. That’s where I would have the greatest amount of impact.
When I started developing my social entrepreneur training program, I really began to understand that what I was doing was fulfilling my life’s mission and my purpose. That’s why I was able to be so successful because prior to that I had done so many things. Sometimes I was successful, and other times I wasn’t. When I was successful, I was unhappy and miserable because I wasn’t on purpose. Then when other times when I thought I was on purpose, I was broke and couldn’t afford to buy my meals. My brother had to support me there for a while.
The marriage of this money idea, the monetization of your purpose and your mission really came together after much research and working with people in the social enterprise area. I think it’s really important today because funding is drying up. This idea of social entrepreneurships, are really taking off around the world. We’re going to be talking about specifically what’s going on in South Africa and what big opportunities are in South Africa. Your country is leading in a number of ways in this area which is really exciting.
Matt: Absolutely. Going back to what you were saying about some of the times you were making money but you weren’t on your mission, and you could actually feel that misalignment. I experienced exactly the same thing in my telecoms business. Although we were growing the business a hundred percent a year, and we were making ridiculous amounts of money, I wasn’t happy. That’s actually the reason why I got out of the company. I sold my shares in the business. I went on to go and find out what really is that that I’m happy about.
When I found this, what I’m doing now, is helping people … Automates their sales and marketing. I’ve really found my purpose. Both things are flowing in alignment which is the money as well as absolutely loving what I’m doing. I completely get it on that.
Nicola: You nailed it right there. When everything’s in alignment, you’re going to flow. The happiness flows, and the money flows.
It’s amazing what you achieve and what you’re open to achieve as well. It does seem like all the doors open at the same time, don’t they?
It’s like a magical, miraculous moment that happens. I call it Mission Mojo. I’m spiritual and little bit [inaudible 00:09:52] and out there as a business. Which is really big in Australia and America, it really grows. I know that it’s starting to grow in South Africa as well. I’ll start talking about it, our soul and our heart and our soul, our desire as well as our template for how we can really make a big difference in the world. When you start coming from that perspective rather than, “How am I going to make money,” you’re going to tap into some amazing power that you have to achieve extraordinary results.
You look at many history makers, South Africa one of your biggest history makers obviously is Nelson Mandela. What a fantastic story that is. There’s Mission Mojo there to manifest yourself out of jail to being not only a leader in a country, but a world leader and much admired around the world. There are many business people, that when they tap into that mojo they create amazing business results as well.
Matt: What you’ll find is that people in South Africa, they are very open to that, and they are very attuned to that because of our history, because of what we’ve gone through. I think the transformational entrepreneurship is perfect. There is a huge sense of social entrepreneurship and giving back and helping and growing together. You’ll find that more and more. Tell me, what is social entrepreneurship, and why should we care about it?
Social entrepreneurship is basically the use of entrepreneurial skills and business acumen to take social problem or an environmental problem and apply a business solution to it. It’s a little bit of a step or an evolvement beyond the idea of a charity or a social enterprise. The funding will come through traditional practices of buying and selling services, and offering services. Therefore whatever mission you have, whatever purpose you have within that business, it becomes self-funding through the actual social business model rather than needing to rely on outside sources to fund you, and allow you to continue with your mission.
Why should we care about it? Firstly it’s the new economy. Social entrepreneurship is where the growth is. The mining boom is over in Australia, in America, and I know that it’s beginning to decline in South Africa as well. That’s a major employer. Corporate entities are also downsizing. Robots and drones are replacing more and more human labor. What can’t be replaced is our human heart, and our soul, and our desire to help one another. This rise of taking a problem and then apply a business solution to it, is really where the new growth is and the economy.
I just finished writing a blog post today on where I see the future of South Africans economy going. Already I’m seeing a precursor changes that are showing the way for South Africa to lead the world in exporting social innovation which is already beginning to happen, very small steps. Some very exciting things going on around the world, and particularly in South Africa in that area. I think we should care about it because as our global economies are more and more interrelated, I know that South Africa’s economy is floundering a little bit. Our economy is floundering a little bit, economies worldwide are floundering.
The new growth is then social entrepreneurship. If we want to still survive and strive as we’re going through this economic transition, then we really need to start getting off the old boat. Getting onto the new boat and moving forward with that.
Matt: It’s interesting how it fits together. Most people think of starting a business is the way to make money. The truth of the matter is the way that you make money is by solving problems. Finding out problems and providing a solution. I think it was Richard Branson or one of the top business gurus in the world who said, “If you want to make a lot of money, find a bigger problem to solve.” The bigger the problem the more money you make.
That’s why guys like Elon Musk are changing the world, because they have found such big problems, and such big gaps. They’re finding solutions to them. Their reward for that is obviously monetary is one of them, but the fact that they’re changing the world is making a big difference isn’t it?
Nicola: Absolutely. Then the other thing about that too is that you can find a very simple problem that so many people are facing. It doesn’t necessarily have to be a big problem. This is why in the field of social entrepreneurship, the areas that are growing the most obviously technology, also in the wellness industry and the education and coaching, and mentoring industry itself. The education and the coaching of young entrepreneurs and coming out of the corporate structure, professionals to enter into a business.
Then people who are unemployed who haven’t been able to find a job going, “I’m not going to be able to find a job, I might as well start a business.” That’s really exploding the need for educators and social entrepreneur educators, is a really big growth industry.
Matt: Your mission is to help these people, who’ve got this mission, or to find their mission and then create a thirst inside of that.
Nicola: Yes, absolutely. I have a very different approach from a lot of business coaches. They’ll say, “What your idea?” Then, “What products and services are you going to sell?” I go to the heart. I go to the soul of the matter. I go, “What are you here to do? Deep inside of you, everybody has this.” One of my very first African clients was from Darfur, who escaped and he’s a political refugee in the United States. He was a healer. He had the desire and the heart to go from that poverty stricken area that was war torn to be somebody on the global stage helping heal people from mass genocide. That was really opening up my eyes.
In a lot of the humanitarian work I’ve done in Thailand and South East Asia I’ve found that it doesn’t matter where you are, and it doesn’t matter what background you’re from. It doesn’t matter what socioeconomic status you have. Everybody’s heart and soul has a dream and has a desire for something. At the moment because the consciousness movement has been moving so rapidly, and the internet is allowing us to see what the problems are in the world so graphically.
There’s an explosion of a desire to participate in creating a better world. You put all of those together. Then what I like to do is go “Now we know what you’re here to do. We’re going to answer that calling that you’ve got.” A lot of people have got this idea, “I think I’ve got something else I’m here to do, or there’s a bigger aspect to my life where I want to make a bigger impact.” Then, “How do you monetize it according to the new economy that is being birthed?”
Monetization isn’t just about deciding what your product and services and then charging money for it. It’s the fastest way to a slow death in a business to have that attitude around monetization. There’s all sorts of things that are involved in monetizing. Putting a new social business model together that’s actually going to allow you to make the money. Then to make leveraged money.
Matt: Agreed. Generally what I tend to find is that in places where they have a lot of problems, there’s also a lot of opportunity. In South Africa that’s the situation that we’re in. we’re finding that there are these businesses that are being created out of nothing, because the social entrepreneurs are coming through and solving small problems. How do we get clean water to people in townships? How do we solve plumbing solutions for them? How do we help them with their sanitary issues and that?
All of a sudden these businesses are being created and people are actually being helped. It’s just solving social … It’s just solving problems. You find a lot of social entrepreneurs here with … People that are looking to solve those issues, and they’ve got big hearts are looking to make change in the world, it’s fantastic.
It is amazing.
You’re absolutely going to love it. There’s just such a connection. I can feel it. I know how you work obviously. I know you’re going to feel that connection. You travel the world and you’re with clients from many different countries. Tell me, what are you noticing that is uniting all of them, or would be a single thing that everyone is actually dealing with?
Nicola: I think the thing that I’m seeing that’s uniting everybody is a call into a higher purpose, especially after the last year of see hit. People are going, “Wow if money is scarce then what’s the meaning of my life?” “What is my life all about?” There’s a general calling to help. Everybody I speak to wants to help others, wants to help the environment, or wants to help the animals. We’re waking up to wanting to help which I think is a really positive thing. Instead of sitting back waiting for governments who often have other agendas to do the work for us, the people are saying, “Something’s awakening in me to want to get out there and help people.” I think that is universal.
I’ve got clients in South Africa, I’ve got clients in Africa, I’ve got clients in general and I’ve got clients in Asia and India, and the UK and Canada, and Germany, Italy and New Zealand, Australia, and Thailand. I get to talk to a lot of cultures, and a lot of different religious backgrounds. Everybody says exactly the same thing. “I feel like I’m here to do something bigger, or something else. I’m lacking clarity and direction on how to go about that.”
This new way of doing business, this new model isn’t really out there in a big way. They’re looking at old business models. They’re looking to coaches who are working in the old business model. The value systems are clashing. That’s why I talk a lot about the social business model. The social entrepreneur training is quite different from ordinary entrepreneur training because you’re dealing with people with a different value set. That has to be taken into consideration.
Matt: Tell me, if you’re hearing a calling, how do you answer that? How do you figure out what you’re supposed to be doing, what your purpose is?
Nicola: That’s a twenty million dollar question. This is the truth. I’m just going to spell it out. Very few of us can actually figure it out for ourselves. I didn’t figure it out for myself. I had to work with somebody as well as do some self-discovery and do some processes. I had to work with somebody to figure it out because I think education systems around the world are pretty the same. They’re all about gearing people to be good workers and good followers, not good leaders.
We’re used to thinking in a certain way from our education system. One, we don’t think big, and our purpose is often bigger than what we think it is. Two, something goes on in our brain, and then our thought processes where we have blinders. We can’t see what we can’t see. It requires often somebody coming in and helping us. To answer the question, I think the first place you want to start is you want to stop, get quiet, and start enquiring of yourself. Where am I headed? What is my purpose? What does fuel me?
The majority of people that I ask that question to go, “I’ve got lots of things that I’m interested in so that doesn’t help me,” or “I have no clue,” and the wall is there. That requires some self-discovery process so you can uncover all of the different layers of our thinking that’s in the way to get to the juice, and to get to the heart and soul of it.
Matt: That’s why coaches and mentors are so important in everyone’s life. If you don’t have a coach or a mentor … I’ve got coaches and mentors for different aspects of my life. I’ve got some for my business as well, personally. I’ve got two people that I work with very closely in my business that have helped me A, stay accountable. Obviously that’s the purpose of a coach. Then B, push me to new goals that I never knew existed, which is the purpose of the mantle. I feel like not enough people have actually taken the time to identify a coach or a mentor that’s beneficial for them, and work closely enough for them. They can’t get it for free, and they don’t get the full benefit of it.
Nicola: That’s an occurrence. I always like to go to consciousness. Where does that come from? The consciousness behind that is somewhere along the line, we think we have to figure it out for ourselves, and we have to do it on our own. Often we learn that by mirroring our parents to try and figure stuff out on their own. One of the biggest wake up calls to me as a business owner was because I did go bankrupt. I had a day spa and it was rocketing at a quarter of a million dollars. It was doing really well. Literally within three or four months the whole thing went belly up. Long story short, bad business partner and all sorts of things happened there. That really took me to bottom in business.
Then as I was clawing my way back up looking at what I was going to do next, the big wake up call for me was sitting in a room with Raymond Aaron who is the Chicken Soup for the Soul guy. He said exactly what you said. Every step of the way, he’s hired mentors and coaches to help him get there because he’s realized … This is a real clangor that, wealthy, successful people don’t have the belief that they have to do it on their own.
They don’t have the pride of not taking help from anybody to get there on their own. They hire staff; outsource, hire consultants, get coached, get mentored. They have a completely different mentality, the whole, Old Boys network and the Old Girls network. They all get together and they help each other out. That is a completely different mindset from most working class and middle-class thinking. We think we’ve got to figure it out for ourselves. I think that we have to stop thinking that way because that’s holding the elitist structure in place. That’s just my political comment on that one. We need to change our attitude.
When I started doing that and hiring coaches and mentors and sometimes you can get some free stuff that takes you so far. The juice is when you’ve got somebody step by step making sure you don’t make the same mistakes that they did. You’re borrowing the benefits of their experience. You get there further, faster and you make money faster, and you don’t struggle, and you don’t get stressed out as much. Being in business there are moments where you’re going to get stressed. It seems to be part of the course.
Matt: If you’re in business, if you’ve had a business before you’ll know that stress is … It can definitely be part of it. It’s just how you deal with it. The interesting thing that I’ve noticed about people who own big businesses, and all of them started generally with a very small business that they built up, is that they don’t do it alone. In fact they hire people better than them to do the jobs that they can’t do. A lot of small businesses and small business owners have this mindset that they’re too scared to hire people better than them because they’re going to take over their role.
Where in actual fact that’s how you move your business forward. It’s interesting, is that the moment you start doing that, is when the massive changes and the massive results happen. You also need somebody to guide you along the way.
Nicola: I remember when I first went to a sales event with Robert Kiyosaki of Rich Dad, Poor Dad. He said, “If you New Zealanders …’ and this could be for South Africa too, “If you New Zealanders did business the way you play rugby, you would lead the world.” I know that you know that South Africa and New Zealand have a beautiful history around rugby don’t we, with all that stuff that went on between us on the rugby field. The whole idea of a good rugby team is one that plays together in synchronicity. The person running up front with ball isn’t so selfish and egotistical that they’re going to take the ball, and then run it over the line and score the tri.
What they do is they go so far, they advance, and then they pass the ball backwards. They advance the game by passing the ball backwards. When you start to have that attitude … That’s a true thing what Robert Kiyosaki said, when New Zealanders and South Africans have that attitude, and we play our business the way we play rugby I think that we’re going to emerge some really fantastic leaders.
Matt: That’s such a great analogy as well. You talk about these things called … Let’s go back a step on that. You spoke about having Raymond Aaron as one of your mentors. Funny thing is that he’s been a mentor for me as well. In fact, I co-authored a book with him.
Nicola: Wow! A Chicken Soup for the Soul book?
Matt: No, not a Chicken Soup for the Soul, no. My own book, he wrote a couple of chapters for the book as well. One of the interesting things that I learnt from him was … He’s fantastic in sales and marketing and looking at things from a different perspective, definitely the social entrepreneurship and how to solve problems. He also told me again and again, “If you want to make money, find problems to solve. Just solve peoples’ problems. That’s it.” It’s just that simple.
Nicola: It is that simple. With all of the complication of social media and all the different ways you can market your business, and the complication in the marketplace. The fact that we’re now working globally, in fact the more globally you can work, the better it is. Then that gets complicated. It still comes down to the simplicity of find a problem you care passionately about and apply a business solution to it. It’s really that simple.
There are steps involved, and you do need somebody to work with to guide you along the way. It’s not just as simple as, “I’m going to start a business, bang let’s make it happen.” I wish it were.
We’re oversimplifying it but at least that’s the idea to where you start. The way I always work is I’m seeing that people are born to solve problems. We’re a generation of change makers. We’re the generation that’s changing the world from an industrial model into an information age. There will be other ages that come through that. We are the change makers that are making that happen, young and old. We’re change makers, so many of us really feel this impetus to change.
What I find with my clients. I know you probably get this too with a lot. The clarifying of the mission and the monetizing of it is one aspect of it. Then there’s a hundred and one, “Well how? How do I do that?” “Yes, but how do I do that?” “But yes, but how do I reach my client?” “Yes, but how do I charge?” “Yes, but how much do I charge?” It’s all those “Yes, buts” that coaches and mentors and educators and education in general can really help me speedily on the narrow path towards whatever the financial goal is that you have, and whatever the social goal is that you have as well.
Matt: If you don’t have clarity around the beginning part, all of that other stuff is incredibly difficult. I know when we on board new clients the first thing that we do, is clarify what the target market is. Get that so well tuned. “What is your message, and what do you need to get out there?” Once we’ve got that, then we can figure out the how, and the what.
Nicola: That’s the alignment thing that we were talking about. I love the analogy of … I’m not an astrophysicist or anything like that. I love the analogy of the space shuttles, they have to be pointed at a hundred percent in the right degree and angels and what have you. In order to reach escape velocity to move outside the earth’s gravitational pull. If it’s off just a little bit, the further forward they go, the further off track they become. That’s really interesting. “Oh, you mean if I don’t get that alignment right first, it means more, or the activity that I’m doing from that point onwards is going to end up getting me further off track. The answer to that is yes.”
I think it was Stephen Covey who I love to quote says, “If the ladder is not leaning against the right wall, it just gets you to the wrong place faster.” That’s a truism. That alignment is so critical. It’s good fun. Isn’t it?
Matt: It’s brilliant. One of my mentors uses the analogy of a tanker. Your business is a big tanker that carries those containers that ships around the world. He says, “If in order for you to get your business right, you need to make an adjustment of five degrees, and the tanker slowly turns. If you make it five degrees in the wrong direction, you’re almost facing in the complete opposite direction.” Five degrees in the right direction gets you to where you’re going, five degrees in the wrong directions faces you in the completely the wrong way.
It’s a slow [inaudible 00: 32:47].
It’s a small adjustment.
Small adjustment, big results. It’s always like that. Nicola, you talk about these things called Primary Expressions in your teachings. What are they, and why are they important to know?
Nicola: The Primary Expression modalities are the five degrees. We didn’t plan that that was awesome Matt.
Matt: That’s what happens when we get together.
Nicola: Exactly, when you’re in the flow. Primary Expressions are ways of expressing ourselves. When you think about a day that you’ve had that you really enjoyed and you got excited about, you’ll find that you express yourself in a certain way that you love to express yourself. It doesn’t have to be an expression that’s necessarily creative. It could be critical thinking. It could be helping somebody, mentoring, teaching, connecting or networking. There’s a whole range of expressions that we can choose from.
When we express ourselves in ways that we’re not born to express ourselves, they call them Soul Primary Expression Modalities. You’re soul said, “Hey this is where you’re going to get to feel the most fulfilled,” but then those are the days you come home from work lifeless. If you’ve ever had a job being an accountant when you’re a really creative person, you’ll know that expressing as an accountant can lead to you being really dull and dried up and bored at the end of the day. Then you hit the chocolate at about 3:00 in the afternoon just to compensate.
Nothing wrong with chocolate.
Matt: No, it’s very medicinal in moderation.
Nicola: When we’re expressing ourselves according to how we’re here to express ourselves, these Primary Expression Modalities, that’s where we get to feel the deepest amount of fulfillment. It’s actually where we need to be focusing our business so that when you have a business that you’re building, you must focus yourselves on expressing yourself in that way. If you don’t then you’re not going to have a business that you enjoy. You’re not going to create good results.
To give you an example, when I discovered this for myself, and I discovered that my primary expressions. I call them my mission mojos. Were writing, speaking, educating, transforming, solving world problems, visioning.
I was working as a psychic business coach, because … I don’t know if the audience knows. I’m an intuitive visionary. I just went, “Oh well, visionary is interesting, so I should rebrand myself as an intuitive visionary, rather than a psychic.”
Then all of a sudden I literally started … The floodgates opened, and people started coming to me in bigger amounts, and paying me a lot more money to do what I do. Then when I started focusing my day to day activities on my top expressions of writing and speaking, that’s when everything took off.
Up until that moment I was focusing on the education part of my business, but those expressions came down lower on the list of importance. Therefore, I was really struggling to get the right clients, struggling to make the right amount of money, struggling doing a whole lot of other things that I really didn’t want to be doing.
When I switched it around just five degrees, it turned everything around for me. Now, when I do that for other people and their businesses, it turns everything around for them. They are able to go into a direction that gives them the greatest sense of clarity. It makes them really understand the meaning of their life, that they may actually start to see these magical results happen.
How I see it, is that when you are expressing yourself, the way you are here to express yourself, that’s where your greatest mojo is. That’s where your greatest ability to manifest good results are. If you are expressing yourself in any other way, you may not get those big results.
That’s interesting. When I work with clients, we talk … You talking about your primary expression. We talk about finding your voice. What is it you must do to finding your voice? Everyone has got their own voice. We also know, and from what you said, not everyone has this thing, primary expression, right?
How much variety in these expressions are there?
Nicola: There is a huge variety. Not only is there a huge variety in the expressions. There is a huge variety in the synergy, and the way they all come together. I’ve discovered that we have something like about five to eight. Sometimes people had ten, or eleven expressions. When you add them all together in your business, and you start focusing on those in your business, it’s going to make a big difference.
I gave you my example. I’m a writer, a speaker. I write education programs, because I’m also an educator. I do intuitive visionary sessions. I know how to put my business together. World problem solving, for me I thought that was an expression, which is very interesting.
That gave me my niche. It changed to social entrepreneurs. Travelling is already a big expression of mine, and because I really love to express myself through travel. I have a global business that’s given me a hint, as to how I am to be. Mentor is another one of my expressions.
I’ve got another client who is also a writer, and a speaker, and a mentor. They have this word called connector and communicator. Connector is first. To me that meant that what we needed to do with their business model is make sure that they lead with connecting.
If they speak, they just don’t go speak, speak. They connect a lot more. Some speakers are really good at being motivational, whereas other speakers are really good if they just sit with the audience, and they actually have one on one connection simvastatin generic.
If I was to have one on one connection without doing the inspirational stuff. I’m not going to get the same results as she did, because that’s her unique synergy and blend of all of her different expressions. Then I have a male client who is very similar as well. He’s the tirades trainer. He’s helping tirades come out of the mining industries, and redefine their careers, because their skills are no longer needed, or they are being replaced with technology, and machinery.
He’s very similar to me. Mentor is a leading expression for him, but he also has a really strong education component, which means we needed to get him out, leading with education programs, and mentoring, rather than speaking, even though he did also have speaker as an expression.
It’s not just the expressions. It’s their ranking, and how to synergize them that’s going to give you your unique profile on how to put your business together, and what you need to focus on in your monetization model.
Matt: Brilliant. It’s really about putting it in your priorities, and making sure that it actually aligns with who you are, isn’t it?
Nicola: For sure. Prioritizing, where your juice is, where your ability to write a change and feel the greater sense of purpose.
Matt: If I look at how I structure my day, and how I’ve been working with my mentors, and how they showed me how to structure my day rather. Has been choose the top six things that you need to get done in the day, for example.
Then prioritize them from most important, to least important. Obviously everything is important. If you have to write a to do list. You’ll have a never ending to do list that you’ll never ever get through, because there is always stuff to do in a business.
When you take the top six things, and you prioritize those six things, as from the most important, or the most difficult things to get done, to the least important thing, out of those six, and you prioritize them in an order that makes sense, you have a much more productive day, and you generally get things done a lot sooner.
Now, I’m using that analogy because imagine your expressions. If you prioritize those in the correct order, you are going to find your flow a lot quicker, you are actually just going to get a lot more done in a much shorter period of time.
Nicola: Absolutely. Speed is the key there. By the way, you have overachieving mentors, because my mentors all say, “Take the top three.”
Matt: That doesn’t surprise me. Some of the mentors are a little bit crazy. I won’t lie. They push me to do things that are way outside the comfort zone. I know it’s hard, but it’s fine. I love it, absolutely love it, and it’s my mindset as well. I want to come back to this topic of social entrepreneurship. Is it something that anybody can do?
Nicola: Yes. It’s something that anybody is doing. People who’ve had no education before, to people who are highly educated, and having to re-skill and educate themselves. That’s what’s so exciting about social entrepreneurship, is it’s really beginning to level out the playing field.
Where you have for instance a Dutch company of GenX and baby boomers that have found it really difficult fishing for fish in the northern seas, and so they are now fishing for plastic. Then they are turning that plastic into reusable goods, and selling them, and so on.
That’s how they are monetized. That’s that generation. Then at the other end you’ve got that young guy from Europe who has created this magnet that actually draws up all of the plastic to it, and then it can be recycled and used. He was I think something ridiculous, about sixteen or seventeen when he came up with that invention.
Nicola: Then there is a social entrepreneur journalist, who I think she is something ridiculous, like nine or ten years of age. She started alternative media in Palestine, because the adults aren’t doing a good enough job. Then you’ve got a six year old kid president in the United States, that’s completely monetized, giving pep talks to adults who are too boring, and telling them to stop being so boring. There really is an evening out of the playing field.
Matt: You don’t even have to think outside the box. You’ve just got to find out what you really love doing, and do it. I think that people are scared to do that in case it doesn’t work.
Nicola: It might not, but you just try, and try, and you try again, and you just keep getting clearer distinctions. I say, and this has really helped me in my life. That there is no such thing as failure. There is only feedback. If you do something and it didn’t work out, you didn’t fail, you just got feedback.
If you look at that feedback, you make the correction, you make that five degree difference, and then you move forward again. That is what’s going to get you further forward. There are many mentors out there that talk about, that if you want to be successful then you need to fail faster, or you need to try stuff, and get feedback faster, is what I would say.
The faster you can try stuff and get feedback, the faster you’ll get there, because it’s not like a job. Entrepreneurship is not like a job, whereby you are going to get told off for doing things wrong, and then you are going to get fired. It’s a completely different mentality. It’s take an idea, work it out, if it didn’t work the first time, figure out how you are going to make it work out.
This is what Mark Zuckerberg of Facebook did. It’s what Steve Jobs did with Apple. They didn’t give up. They just found another way, until eventually they made it. That’s the mindset shift I think that you need to make as an entrepreneur, particularly a social entrepreneur, because you do face a lot of opposition sometimes to some of the things you want to do.
Matt: Isn’t it interesting that a lot of the social entrepreneurs that you spoke about now that are doing such big things, and making such big changes are all children?
Nicola: They are awesome.
Matt: I’ve seen this personally as well is in courses that I’ve done. I told you I worked with Loral Langemeier. One of the things that she does is a three day cash machine. Three Days to Cash, where she teaches you sales and marketing in the West. One of the things that I saw each and every single time, was that the children were the most successful people in the course.
The reason being then I discovered was that, it’s because the children aren’t scared to fail. They don’t know what that means just yet. They are not bogged down. They haven’t been through business, they haven’t failed before, they haven’t got all these internal chatter, and they are not scared. They just go and do it, and it actually doesn’t matter if it works, or if it doesn’t work. They are just going out and having fun.
It’s a game, and an adventure for them.
The more fun they have, the better they do, and the more money they make.
Us as adults we need to get back to that, and just going through that what you are telling me now is that’s exactly … It’s sounds like the message that needs to come through. Go back and have fun with it. Don’t worry about failing. Just go for it.
Nicola: No such thing as failure. Only feedback. Take the feedback, make the correction, and do it again.
Matt: Beautiful. I love it. Now, you are bringing your Right Mission, Right Money training program to South Africa.
Nicola: I am. Lifetime dream.
Matt: You are talking about doing an online mentoring program for people who want to make more money by making a bigger difference, and that’s coming up in a few weeks. Then you are going to be here in Johannesburg for live training in October, right?
Matt: Tell me a little bit about that. Why South Africa, and why now?
Why South Africa, and why now? Well, just on a general scale I work with social entrepreneurs all over the world, and I have a couple of South African clients. For me I’ve always wanted to go to South Africa. It makes a lot of sense that that’s one of the countries that I would go to, because I travel around the world.
Nicola: Why South Africa, and why now? I think it’s a convergence of a number of things. My heart has always had this desire to take empowerment to the poorest Dias, conflicted areas in the African continent in general, and allowing to have that education that we in the West have been really privileged to have.
We’ve been empowered, and so therefore our lives have been made richer because of it, and yet there is a huge amount of the population in the world that have not heard that privilege. Now that we’ve got all sorts of advancements going on in solar, power technology, internet skills, sustainability, and what have you.
It’s been a lifelong dream of mine to take a project like that into an area where we get the sustainability guys, and we get the educators, and really help that village to rise itself up out of poverty through empowerment, and through sustainability. I have always seen that South Africa it’s the beginning of that.
You start at the bottom because yours is the most developed and successful economy, and start to network, and get your personnel, get everybody who wants to come with you on that journey, get the educators sorted, and then begin to move out of that country, and then move up. I think that we could start an amazing evolution. I better not say revolution, that might get me in jail. Evolution.
We’ve had a couple of those here already.
That’s your past. Hopefully not …
That’s really inspiring. The forward movement is always exciting. Tell me a little bit about it. How can people begin to work with you, and is it something for anybody, are there specific people that you get better results with? How can people work with you, and who are those people?
I think anybody that has a calling to want to know what their mission is, or they have a mission and their own purpose, but they want to get greater clarity on it, and they want to be making a bigger difference and a bigger impact. Any of those people can take my free course at which they can get over at the link that we are going to drop below.
That’s a really good place to start, because it introduces you to me. You are going to get an opportunity which I actually don’t give that many people, but because I am coming to South Africa they actually going to get an opportunity to have a discovery strategy session with me if you want to as well.
Then I’ve got some training videos, and I’ve got blueprints that you can download. It gives you the whole model for putting together a social business. How to clarity your purpose and mission, and then build the business for that. Then that’s going to lead into my online mentoring program which are really for people who are at that stage where they really do invest in themselves, and they are ready to go forward further, because they want to make that big impact in the world.
Those people they will come to the live event in Johannesburg in October, and then people who want to come to the live event, just the live event, you are going to have the opportunity to do that as well. There is quite a lot of opportunities to work with me in a different variety of ways.
The first thing you want to do is definitely sign up for the free gift, because it introduces you to my world, to my community [inaudible 00:50:55] was to change makers, and where you think your role might be within that.
Beautiful. We’ve got a couple of ways in which they can connect with you. Step one, is to go to the link which we’re going to drop down here shortly, and go grab the free stuff.
Go grab the free stuff.
Go grab the free stuff. The free stuff is fantastic, and people can start connecting with you, and learning more about you and who you are. Then we’ve got a series of webinars that people can join if … To really get in touch with you, and to really get to know more, and figure out how they can move themselves forward, and actually connect with their right mission, and their right mojo. Is that right?
Absolutely. One of the things that I do that’s quite different from just about anybody else out there is because I’m an intuitive visionary. At those webinars, at the end of it, I’m always there for questions and answers, and I do live intuitive guidance. People come to me with their business problems, or they come to me with what’s going on, and they get clarity and direction, not only from the model that I’m teaching, but also from me directly.
That you actually get to talk to me and ask me questions, and I can help you from there. Then of course obviously those that are wanting to make a bigger commitment, an investment in themselves and in their future. They’ve got the opportunity to work with me a little bit more closely as well.
I’ve actually seen firsthand the intuitive readings that you do at the end, and some of the things that come out are absolutely incredible. The things that come out that people don’t always focus on, because they don’t know that it’s that important to their life, isn’t it?
Yes. Absolutely, so they get the, what should I be focusing on, because there’s so many things in business that you can be focusing on. What should you be focusing on that’s going to give you the results? People love that, like I’ve always get really feedback saying, “Thank you so much. That’s really helped me,” and it moves them forward.
They get clarity. When you don’t have clarity, you have frustration, and everything you’re doing from that point on may or may not work, because you don’t have the clarity. Clarity is a really big thing.
I want to run through this one more time quickly, so we’ve got the free stuff which we’re going to drop the link in for here shortly. We’ve got the webinars where people can connect with you. Then you’re coming through to South Africa in October for live training for a certain amount of people. I know it’s not going to be massive, one we’re going to keep it really small, we’re going to keep it intimate, because you do a lot of the intuitive stuff right there and then, don’t you?
Absolutely. I help people build their business model basically, get clarity. We do breakout sessions on how to build wealth, how to want to make your business, and how to market it. As well as get even greater clarity on what your mission is, and your purpose, and what your message is and who you really need to be working with that’s got … Where you’re going to make the biggest difference, and make the most money.
I also have a section which I think is really important, on how to identify and release your own limiting beliefs and blocks. That’s a big thing. You can have all other processes in the world; the right marketing and the right message, but if the back of your mind you’re fearful of being successful, or you’re fearful of failing, or you have all these other beliefs that don’t support you in being successful in the direction you want to be successful in, then nothing’s going to happen.
I know that from bitter experiences, “Here you are.” You’ve got this energy for moving forward, but there’s a call in your back saying, “Hey?” It’s like a horse. It’s, “Wow, Nelly you can’t go in that direction, because you don’t believe you’re worth it, or you don’t believe you deserve it, or you don’t believe this.”
We also have a really big section on clearing massive amounts of limiting beliefs that we all seem to have collected, and moving them forward and … Sorry, not moving them forward, moving them out of the way so that you can move forward. It’s getting really exciting. I’m totally beside myself.
It’s interesting you used the expression of pulling the reins, and you feel like something’s pulling the reins back and maybe not going in that direction. The interesting thing is that you’re the one holding the reins, isn’t it?
You are holding the [inaudible 00:55:18]
That’s a really big political statement in South Africa at the moment, because you’ve had the reins loosen to a certain extent. I know they are still some issues there that you are just trying to figure out as a relatively young free democracy, but there’s also massive amounts of opportunity everywhere you look, and you’re willing to stay open to find out where you are going to be able to move forward and not be held back.
One of the fantastic social enterprises that you’ve got that I’d really like to give a shout out to, that you’re exporting around the world and it’s made it all the way over to Oakland, New Zealand which is my university town is the street store. Are you familiar with the street store?
It came out of Cape Town, expanded to Durban and Johannesburg, and then all of a sudden the rest of the world said, “We like this idea.” They took a problem of the homeless not having clean clothing, and they created a street store, where the homeless can come, and they don’t just get clothing, they get love, and they get cuddles, and they get their hands held, and all these really beautiful things that are happening.
You guys exported that to the rest of the world, and that’s only one of the social solutions that you’re exporting. I’d really like to be a part of helping people awaken to what their solution is, or where they feel they want to make a difference. We can see more of those ideas come out of South Africa and into the rest of Africa and the world at large.
Beautiful. Absolutely fantastic. You will see a lot of it in South Africa. You’re going to absolutely love it. Apart from the live training, and the live course that we’re going to be doing here in October. You also have a whole bunch of online courses that people can take if they wanted to start taking immediately, or if they wanted to get going immediately, or if they wanted to continue training and further education. You’ve got a whole bunch of online courses that they could take, don’t you?
I do., I have a Mission Mastery Academy. This home study, self study, self implementation, as well as mentored programs. When you sign up for that free gift, you’re going to get a series of trainings that are free, but also opportunities to talk to me about which is the best direction for you to go, and which is the best course of action for you to take. Make sure you take advantage of that.
Beautiful, Nicola, it’s been absolutely incredible talking to you, and … Sorry my headphones have just fallen out there.
We can hear you though.
It’s been absolutely incredible talking to you. I know the microphone works, and we’re really excited about having you here in South Africa and coming along and just bringing this message through. I just want to ask you before you go. Do you have any final messages, or final thoughts that you’ll leave with us?
I do. I think that is, wow which one? I’m a speaker, and a writer remember, so I’m really opinionated, and I’m really good at expressing it. I think where we’re at in the world right now is that our economy is becoming more and more global. We’re about to see a mass exodus of people out of corporations, and into the private sector looking for jobs that aren’t there.
Needing to retrain and re-skill and possibly even go into businesses if that’s what they want to do, out of a matter of necessity. My call to action, and my final thought would be act now, not later because the sooner you act at really clarifying what you’re here to do, what you’re supposed to be doing, the more you’re going to be positioned for it to not matter what your economy does.
For example, I’m here in Australia. I travel the world, but I live in Australia, and our economy is not doing so brilliant, and it hasn’t been doing so brilliant for a while, but my business is booming because I’m not dependent on the local economy. I think that’s a really important message for South Africa.
Many of the social problems that you have in your country, yes there’s some uniqueness around them, but some of those issues are worldwide, and you’re already exporting social solutions. The more you all start thinking about what it is that you’re here to do, the more you’re going to be positioned to survive and thrive when we hit that wall, and all of a sudden things just go, hee for a bit, until they resettle and restructure.
Absolutely. It’s so true Nicola. I’ve travelled the world, and South Africa is a fantastic place, and there is lots of opportunity, but there is also a lot of people who are really struggling. One thing that I’ve seen is that I’ve positioned my business in the same way, is that yes I’ve got clients in South Africa, but I’ve got a lot of clients who are based all around the world. The beautiful thing is that once you combine what you do, and how you help people, and how you help people find their mission and mojo, and monetize that.
We can then start talking about, how do we combine it with what’s available to us? What is available in terms of internet? What is available in terms of online? What is available in terms of sales and marketing automation? Combining those two together you get your message out further to a lot more people. It’s about speaking to more people at the same time, than having just a one on one conversations all the time, isn’t it?
Absolutely, and that is key in monetization in today’s global economy, is the more people you have, the more money you’ll make. If you play more small, you’ll earn small. I think that’s a consciousness jump that we’re making. We’re coming into the bigger parts of our being and the bigger parts of our ability for us to effect change, and the bigger impact that we can all make as a matter of necessity like we’re being squeezed through the toothpaste tube to make a bigger difference. If we don’t do that, then you play small, you earn small.
Absolutely. You’ve given me a quote here, and I’d actually like to read it because it’s something that is actually quite dear to my heart, and I’ve read this multiple times, and it actually the first time I saw it was in a movie with Samuel L Jackson I think it was. The quote says, ‘Our deepest fear is not that we’re weak. Our deepest fear is that we’re powerful beyond all our measure. It is our light, not darkness that most frightens us. We ask ourselves, who I’m I to be brilliant, gorgeous, talented, fabulous? Actually who are you not to be? You are a child of God. Your playing small does not serve the world. As we are liberated from our own fear, our presence automatically liberates others.’ That’s just absolutely fantastic.
Absolutely, that was from Marianne Williamson.
Nicola I just wanted to thank you for being right here with me.
The first time I saw it was in the Samuel L Jackson movie. It also had an amazing effect. I really want to encourage people to go and connect with Nicola, go and download her information that’s she’s going to be sending through to you. Then on webinars walkthrough the programs with her. She’s given away a lot of free stuff that can really move you in the right direction, and that can really start helping you find your purpose.
If you find that it really is helpful. I encourage you to take the next steps because the results that Nicola has been getting with her clients is absolutely incredible. Take the steps, click on the button right now, go and get the information that she has so graciously given, and start taking your journey to finding your right mission, and your right mojo.
Beautiful. Thank you Matt. Thanks everybody for listening. I always think people who listen all the way to the end are awesome.
All right Nicola. Thanks a lot for joining the show, and we’re going to talk to you soon.
Thank you. Bye, bye.